Wéini, derived from the homophonic pronunciation of “for you” (wéi nǐ in Pinyin) in Chinese, embodies the founder’s original aspiration of developing the enterprise with an altruistic mindset. Altruism is not only the core of Wéini’s brand, but also our way of engaging with the world: creating value for users, enabling innovation for the industry, building a growth platform for employees, and spreading warmth to society.

■In the damping hardware sector, Weini firmly believes: high quality should not be a privilege for the few.

■With tech innovation as the engine and quality as the cornerstone, we realize low-cost manufacturing through automated production and wide-channel coverage, bringing high-quality damping technology to millions of households.

Becoming the industry benchmark in the damping hardware field—that’s our goal.

■Core Technology: Focus on R&D and iteration in damping applications, master independent IP, and lead industry standards with technical barriers.

■Global Vision: Expand into international markets, letting “China Smart Manufacturing” shine globally in the damping sector.

■Leading Brand: With focus and excellence, become a synonym for “trustworthy” in customers’ minds.

1.Altruism: Driven by Goodwill for Development

Every step of Weini starts with the thinking of “altruism”:

■For users: Provide cost-effective, durable and reliable products to solve pain points in life and industry;

■For the industry: Promote the standardization of damping technology and help upgrade the industrial chain;

■For employees: Create an environment that values both respect and growth, allowing everyone to realize their self-worth through focus;

■For society: Practice environmental protection concepts and respond to the responsibilities of the times with sustainable development.

2. Focus: Forging Core Capabilities with Craftsmanship

“Born for Damping” is not just a slogan, but a dedication engraved in every screw and every procedure: Focus makes us professional; Altruism makes us long-lasting.

■The R&D team deepens structural optimization of split damping hinges, achieving triple breakthroughs in smoothness, durability, and convenience;

■From lab to market, we are user-demand-oriented, constantly polishing every detail of our products.

Weini’s totem derives from the initial “W” of its Pinyin “wéi ní”, 

inspired by the infinite extension of pi (π).

■  Continuity: Symbolizes our relentless pursuit of quality, never ceasing.

■Precision: Represents damping technology’s extreme control over millimeter-level details.

■Stability: The totem’s balanced structure implies Weini always moves steadily, delivering products that stand the test of time.